粉丝通 (內銷市場推廣)

粉絲通應用推廣介紹

粉絲通的應用推廣是新浪微博推出的App下載廣告服務，它可以讓您的移動應用展示在微博客戶端的信息流中，您可以將您的應用提交至粉絲通後台，選定投放的目標人群，如20-30歲北上廣的女性，並出一定的價格，您的廣告就可以投放給微博的目標客戶了。

粉絲通應用推廣有哪些優勢？

粉絲通推廣應用有三大優勢：

1.海量覆蓋: 可以坐擁微博1.2億活躍用戶，保證了應用的覆蓋度。

2.黃金的廣告位; 與很多廣告聯盟的廣告出現在側邊欄不同，粉絲通所推的應用直接出現在微博的信息流中，提高了觸達效率。

3.成本優勢: 您可以根據自己的成本預期進行競價，推廣成本不會超出您的出價，不產生互動不收費，成本完全可控。

粉絲通應用推廣的定向條件有哪些？

粉絲通可以通過年齡、性別、地域、興趣、是否wifi、安卓還是IOS等多個維度選擇投放用戶，比如您是一個做女姓經期管理的app，你就可以投放給北上廣、年齡在17-45歲的女性用戶，粉絲通應用推廣的這些條件廣泛而精準，所以投放效果也大大提升。

粉絲通應用推廣是如何收費的，效果怎麼樣？

粉絲通應用推廣採取的是競價的廣告模式，按點擊進行競價，每次點擊的起拍價為0.5元起，您可以按自己預期的價錢進行出價，最終一個點擊的扣費不會超過您的出價。效果方面，由於粉絲通可以精準地投放給目標人群，所以在效果上也會得到相應的提升，通常粉絲通應用推廣的平均點擊成本在0.5-0.9元，據已使用的客戶反饋，粉絲通在成本上與其他渠道相比有較大的優勢。

Fans Page Promotions in China

Fans Page Promotion is one of the advertising products of Sina micro-blogging. It allows your mobile application and ads to be displayed in the micro-blogs, targeting the unique target audiences.

What are the advantages of fans promotion in China?

There are three major advantages:

1. Massive coverage - you can sit on micro-blogging 120 million active users, to ensure the application coverage.

2. Prime space advertising - advertisements appear in the sidebar is different from the fans page promotions. Fans promotion's ad shall push directly in the micro-blog, which improve the efficiency of the touch.

3. Cost advantage - you can bid according to your own budget and have the full control on the spending.

How does it function and what is the charge?

To promote your product and services through fans promotion is more than easy. You can target your audience by age, gender, geographical, interests segmentation, or simply by aged 17-45 years old. By setting accurate criteria, you can ensure your delivery effect. A click-based bid that starts at $ 0.50 per click. You can bid at the price you expect, and ultimately a click will not exceed your bid.

The average click cost of RMB$0.5-$0.9 yuan, according to the customer feedback. Fans page promotion is an effective way to promote your Apps, products & services in Mainland China, comparing with other channels.

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